Goh Joo Hin Pte Ltd - New Moon

Awards & Accreditions


 
No. 1 Best-Selling Frozen Otah Brand in Singapore (2011)
Results from a Nielsen study conducted in 2011 show New Moon Premium Muar Otah as the best-selling Singapore brand of frozen otah. The results show how New Moon strives to be No. 1 in all its categories and fulfill its brand vision of bringing top quality products to all consumers.
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No. 1 Best-Selling Canned Shark's Fin Soup in Singapore (2003 & 2004)
Results from a Nielsen study conducted in 2003 and 2004 show New Moon Canned Shark's Fin Soup as the best-selling Singapore brand of canned Shark's Fin soups. The results show how New Moon strives to be No. 1 in all its categories and fulfill its brand vision of bringing top quality products to all consumers.
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Singapore Press Holdings Awards 2002 - Newspaper Advertisement of the Year
"Individuality always leaves a lasting impression.

Fine works of creativity are defined by their unique appeal. They overwhelm your mind, touch your heart and thrill you. And they capture your attention.

In the ensuing pages, we pay a tribute to the advertisements that epitomise such impressive qualities: advertisements that have distinctly stood out in our stable of SPH newspapers, repeatedly demonstrating the relevance and effectiveness of newspaper advertising.
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New Zealand Export Award - 1999
Organised by the New Zealand Trade and Development Board, the award recognises outstanding achievement and growth by New Zealand exporters in international markets. To enter, the companies must have been exporting for more than three years, have foreign exchange earnings of at least $500,000 in the last financial year, and minimum 20% year on year growth.
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Branding for Success - Book
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand.

A brand is an enterprise's soul. as well as the unique impression that an enterprise, product or service gives to the market. Establishing a brand not only requires much efforts, but is also a continuous process.
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Superbrands Volume II - Book
Established in 1994, Superbrands is the world's leading by invitation only brand promotional platform and is today established in more than 80 countries around the world.

The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands.
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